Our Story
About Us – Survival of the Fittest
Hello, my name is Mya, and I’m the founder of Survival of the Fittest.
I created this brand for women who want activewear that not only performs but also feels amazing to wear. Pieces that are soft, comfortable, and designed in vibrant, beautiful colours because you deserve to feel confident and empowered in what you wear.
Survival of the Fittest is about more than just workout gear. It’s about creating versatile pieces that move with you throughout your day from the gym to coffee, from yoga to tennis, from golf to lunch with the girls.
I wanted to design clothing that fits effortlessly into your lifestyle, supporting you in every moment while still looking stylish and put together.
This brand was born from a passion for helping women feel strong, confident, and comfortable — wherever life takes them.
Welcome to Survival of the Fittest 💛
Client Reviews
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“I’ve never felt so confident in activewear before! The fabric is incredibly soft and the fit is so flattering. I can go from a workout straight to coffee without needing to change.”
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“Finally, activewear that actually feels as good as it looks. The colours are beautiful and I get compliments every time I wear it!”
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“This brand just gets it. Comfortable, supportive, and stylish enough to wear all day. It’s become a staple in my wardrobe.”
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“I love how versatile everything is. Gym, errands, lunch with friends I feel put together no matter where I’m going.”
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“The quality is amazing. You can tell so much thought has gone into the design and fit. I’ll definitely be buying more!”
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“As someone in midlife, I appreciate a brand that understands what we actually want comfort, confidence, and style. This is it.”
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“Soft, supportive, and so flattering. Honestly the best activewear I’ve owned!”
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“I feel strong and feminine at the same time wearing these pieces. That’s rare to find!”
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“Perfect fit, gorgeous colours, and so comfortable I don’t want to take it off.”
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“This is more than activewear \it’s confidence you can wear.”